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Technology

The Times They Are a Changing Blockchain And The Music Industry

Nobel Prize-winning musician and song writer Bob Dylan’s one of the most iconic songs goes like this “The Times They are a Changin'”. This can’t be more accurate of the present scenario in the music industry that is all set to be transformed by the advent of new technologies.

The music industry, because of its intervened and centralized nature of conveyance and generation, undergoes issues such as piracy of digital records, financing, complicated royalty management, unsuitable rights management, and slow payments to musicians.

Apart from that, the irony is that irrespective of digital records, artists can’t get current information for their creation that otherwise would have enabled them to increase their marketing efforts. There is a problem when such important information is not accessible despite the music industry being online and digital.

The music industry also faces serious issue with regard to the source of financing as it generally becomes a form of enslavement. In 2015, American singer-songwriter Prince warned aspiring musicians and people related to the industry against inking record contracts and referred to the signing of such contracts as a form of slavery. A majority of the artists are never paid the advance and they end up living all through their music career constantly working for the record label. This, however, does not imply that record labels are the culprit here. Furthermore, there are several artists who would have not carved out a career if they had not inked the contract.

How blockchain can help?

The Times They Are a Changing Blockchain And The Music Industry
The Times They Are a Changing Blockchain And The Music Industry

Blockchain has been credited with the capability to bring such a huge amount of progress in several enterprises. Anything that deals with contracts, information, transactions, and money could identify applications for this technology. Blockchain technology can be immensely vital and a handful of new organizations are up and running in this segment.

Blockchain has an unusual structure that makes it feasible for use in a wide range of sectors. It is beneficial for processes entailing over-centralized industries and middlemen, which helps in building trust by getting rid of deceptive nature and developing transparency after the flow of digital assets, as well as encouraging recording transactions.

Blockchain can be used to decentralize the gathering of assets for musicians. Distribution of the risks among several partners instead of one can bring in an increasingly good sharing of royalties. Moreover, decentralization of business could empower music aficionados and fans to have a say in how artists get funding and this would promote the revelation of new talents.

Blockchain can help in the following way:

Combating piracy: Piracy has been a remarkable hindrance for musicians during the time of tapes. With the digitization of music and media ventures, controlling piracy has turned out to be increasingly difficult. The unchangeable security that it is associated with blockchain technology can be used to explore various ways for preventing unapproved distribution. If tracks can be encoded on to the blockchain, it can be guaranteed that a unique record is made each time a song is composed, countering piracy of the content.
English singer, songwriter Imogen Heap emerged as one of the few pioneers in the industry with regard to the blockchain technology with her trails and attempts to discover a blockchain solution for the music business since 2014. Presently, she is associated with another project known as Mycelia, which is a research work community for music producers that targets the business which totally acknowledges and pays for a musician’s hard work. New companies exploring blockchain for use in the music business incorporate Bitsong, BitTunes, dotBlockchain, Choon, ConsenSys Suite, PeerTracks, and PledgeMusic.

Allocation of royalties: A majority of songs have several engaging parties that need to be paid and there are several situations where administrators, producers, and lyricists do not get paid, mainly the ones who worked with the musician.
The smart contracts of blockchain can be used to empower automatic payments to royalties. Furthermore, royalty shares could be circulated to each and every contributor evenly if artists could tokenize each project. This could encourage the decentralization of funding and there should be an extensive digital rights database.

Property rights of song: Blockchain technology can be used to create digital solution to the complex management process of song rights. Musicians can register rights of song more effectively without burdensome paperwork or databases. Rights owners can easily transfer their holdings and royalty payouts will directly go to the musician.

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Technology

What is Digital Signage?

Regarding the meaning of digital signage, there have been a lot of discussions regarding the terms and also the name itself. But one can consider that it is everywhere. One cannot drive down the road, or head to an airport, or walk into a restaurant, or go to school without seeing the digital signage. The reason is that it is all around us where the name is a catch-all for a kind for all of the different technologies which are being used in different ways, which are for different digital signage purposes.

The digital signage is more or less a sub-segment of the signage. The digital signs are used in many technologies like LED, LCD, and also projections to display the content like videos, digital images, information and streaming media. These can be found in all public spaces, museums, transporting systems, retail stores, stadiums, restaurants, hotels, corporate buildings, etc in order to extensively provide exhibitions, way finding, outdoor advertising and marketing.

So, the nitty-gritty is that digital signage basically consists of any size screen which displays any type of content for any reason. This is considered to be an incredibly broad description where one of the main reasons that the average person who is looking to install the digital signage network can get very easily confused. Another reason for the confusion is also because there are a lot of vendors to choose from, so in order to navigate from the maze of options, one can consider the options of

Identification of the needs

The first question which any Digital Signage Supplier in Oman asks is that “what can be the ideal result, when once there is a deployment of the digital signage network” and then there are further questions asked like what the content strategy is and what the timeline of the project deployment is.

After there is an exploration process done, the vendors can quickly demonstrate their capabilities or the potential customer decides that they have a lot of homework to do. Either of the scenarios can be considered to be a good one.

What is Digital Signage?
What is Digital Signage?

The digital signage is considered to be a fragmented industry where when one understands the details of what technology is being used, it is only then one can differentiate from one vendor to the next. There are four main software components of the given solution i.e.

The software which resides on the media player
The content management or the distribution software
Content creation software
Device management software
It has been a notion that the digital signage market is expected to grow from USD $15 Billion to over $24 Billion by 2020.

In this context, Sidra Tech is considered to be the best go-to company which provides digital signage solution in Oman, digital signage supplier in Oman and there are also digital signage suppliers in Dubai, UAE. They are a proficient company who have been well established since 2005 and also deliver a range of other solutions and services. If you require digital signage solutions in Oman or digital signage suppliers in Dubai, UAE, they are the best go-to company.