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What is Digital Signage?

Regarding the meaning of digital signage, there have been a lot of discussions regarding the terms and also the name itself. But one can consider that it is everywhere. One cannot drive down the road, or head to an airport, or walk into a restaurant, or go to school without seeing the digital signage. The reason is that it is all around us where the name is a catch-all for a kind for all of the different technologies which are being used in different ways, which are for different digital signage purposes.

The digital signage is more or less a sub-segment of the signage. The digital signs are used in many technologies like LED, LCD, and also projections to display the content like videos, digital images, information and streaming media. These can be found in all public spaces, museums, transporting systems, retail stores, stadiums, restaurants, hotels, corporate buildings, etc in order to extensively provide exhibitions, way finding, outdoor advertising and marketing.

So, the nitty-gritty is that digital signage basically consists of any size screen which displays any type of content for any reason. This is considered to be an incredibly broad description where one of the main reasons that the average person who is looking to install the digital signage network can get very easily confused. Another reason for the confusion is also because there are a lot of vendors to choose from, so in order to navigate from the maze of options, one can consider the options of

Identification of the needs

The first question which any Digital Signage Supplier in Oman asks is that “what can be the ideal result, when once there is a deployment of the digital signage network” and then there are further questions asked like what the content strategy is and what the timeline of the project deployment is.

After there is an exploration process done, the vendors can quickly demonstrate their capabilities or the potential customer decides that they have a lot of homework to do. Either of the scenarios can be considered to be a good one.

What is Digital Signage?
What is Digital Signage?

The digital signage is considered to be a fragmented industry where when one understands the details of what technology is being used, it is only then one can differentiate from one vendor to the next. There are four main software components of the given solution i.e.

The software which resides on the media player
The content management or the distribution software
Content creation software
Device management software
It has been a notion that the digital signage market is expected to grow from USD $15 Billion to over $24 Billion by 2020.

In this context, Sidra Tech is considered to be the best go-to company which provides digital signage solution in Oman, digital signage supplier in Oman and there are also digital signage suppliers in Dubai, UAE. They are a proficient company who have been well established since 2005 and also deliver a range of other solutions and services. If you require digital signage solutions in Oman or digital signage suppliers in Dubai, UAE, they are the best go-to company.

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